Step into the world of Malan Breton—an internationally acclaimed fashion designer, filmmaker, and creative visionary. Explore luxury fashion collections, red carpet moments, press features, and exclusive behind-the-scenes insights. From couture to storytelling, MalanBreton.com is your destination for elegance, innovation, and artistic excellence.
AI & IMAGE TRANSPARENCY
Our visual work combines traditional photography and filmmaking with emerging technologies.
We believe fashion is a space for creativity, experimentation, and new ways of seeing. As part of our creative process, we sometimes use artificial intelligence to develop, enhance, or transform imagery and film.
The majority of the visual content presented across our website is created through traditional photography and filmmaking, featuring our collections, real models, and creative teams. Where AI is used, it may contribute to models, environments, backgrounds, compositions, motion, or other visual elements.
WHAT YOU SEE
Our products are real. The garments and accessories presented across our website are genuine products from our collections and are available for purchase unless otherwise stated.
AI may sometimes be used to place those products within a digitally created or imagined setting, or to enhance the way they are presented through photography and film. The use of AI does not alter the physical product itself.
As with any visual representation, digitally created or enhanced content may not capture every aspect of a product exactly as it appears in person. Colour, proportion, texture, lighting, movement, and fit may vary. Product descriptions, materials, measurements, sizing information, and available product photography should therefore be considered the most accurate reference.
OUR MODELS & PEOPLE
Our work primarily features real people.
Where an image or film features an AI-generated model or person, that figure is a digital creation and is not a photograph or recording of an actual individual. AI-generated models are fictional digital representations and are not intended to portray, impersonate, or suggest the participation or endorsement of any identifiable person.
Where model information is provided on our website, including height, measurements, or size worn, this refers to an actual person when explicitly identified as such.
We do not knowingly use AI to reproduce an identifiable person's likeness without appropriate permission.
PHOTOGRAPHY & FILM
Our creative work encompasses both still and moving image.
The majority of our photography and film is produced through traditional image-making and filmmaking. From time to time, AI may be incorporated into this work to develop a creative concept, enhance existing photography or footage, or create specific visual elements that could not otherwise be captured.
AI may therefore form part of the creative process without replacing the human disciplines behind our work. Art direction, casting, styling, photography, filmmaking, production, design, and post-production remain integral to the development of our imagery and film.
OUR APPROACH
We consider artificial intelligence one of a number of creative tools available to us.
We use these technologies selectively and thoughtfully, with consideration for the integrity of our products, the people represented in our work, and the distinction between photographic documentation and digitally created content.
We believe innovation and transparency can exist together. Our intention is to explore new creative possibilities while remaining clear about how our visual work is made.
As the technology evolves, our approach will evolve with it. We will continue to review how AI is used across our creative practice and refine how we communicate that use.
Our products are real. Our creative process continues to evolve.